The Four Phases of Physician Integration

The growing pressure on hospitals to acquire physician practices often evokes memories of the primary care acquisition frenzy of the 1990s.  Back then, staggering financial losses frequently resulted in divestiture, with little strategic gain for anyone.  Physician employment is again at center stage, and this time it appears here to stay.  The demands of payors, the government, and consumers to provide better care more efficiently will make economic integration between hospitals and doctors a necessity in most markets.  Hospitals must find ways to build and sustain a network of primary care and specialty providers if they are to remain competitive over the next decade.

Attaining meaningful integration with providers is no easy task.  The complexities involved and the tools required to make integration initiatives successful and sustainable require clear vision and sophisticated expertise.  Among the most important lessons is matching the management of the employed physician network to the changing needs of the network over time.  Specifically, there are four overlapping phases of integration:  Network Expansion, Operational Excellence, Clinical Coordination, and Physician Partnership.  Each phase requires different management skill sets and priorities.  Too often, hospitals fail to recognize the need to change priorities, and even managers, as a physician network grows and evolves.  This and subsequent posts focus on the phases of physician integration and discuss the management skills that are most appropriate to each phase.

Four Phases of Physician Integration

The Phases of Physician Integration
As depicted above, there is a clear progression of management needs, which are dictated by the maturity of the physician network.  For the majority of hospitals, the first priority is network expansion (physician recruiting).  Then, the focus should move to developing operational excellence, followed by implementing clinical coordination and, finally, developing a partnership that incorporates physicians in all aspects of system operations and governance.  Hospitals that do not recognize the changing demands of the network or that are unable to work through the layering of management skills are likely to face significant barriers to success.

Our next post will focus on the first phase of physician integration:  Network Expansion.

Subscribe by clicking on our RSS Feed or follow us by e-mail and have each post about how to manage the four phases of physician integration delivered to you.  If you are eager to know more now, read the Diagnostic available on our Web site.

This entry was posted in Business Planning, Physician Performance, Physician Strategy, Strategic Planning and tagged , , by Sean Hartzell. Bookmark the permalink.

About Sean Hartzell

Since joining ECG in 2007, Sean has focused on strategic and financial planning, service line development, and hospital/physician alignment with a particular interest in hospital/physician employment transactions. He is a contributing member of the firm’s transaction advisory service line, which focuses on developing and disseminating the firm’s thought leadership in the areas of transaction planning, facilitation, and implementation, and he has published thought leadership pieces and spoken nationally on these topics. In addition to transaction advisory services, Sean has extensive experience in hospital strategic planning, orthopedic service line development, physician compensation plan design and implementation, and physician compensation fair market value analysis. Previously, Sean held business development and finance positions at Inova Health System. He received a master of business administration degree from the Darden Graduate School of Business at the University of Virginia and a bachelor of science degree in operations research and industrial engineering from Cornell University.

One thought on “The Four Phases of Physician Integration

  1. Pingback: Physician Integration – Network Expansion Priorities: Marketing, Sales, and Planning « ECG Management Consultants, Inc.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s